The rise of the amateur professional

Charles Leadbeater is more than a researcher at the London think-tank Demos. Once he was a financial journalist, now he is a renowned innovation consultant. At Ted.com he talks about the collective creativity and tells us that innovation is not bound to professionals at large corporations any more and we will see more and more innovation done by Pro-Ams - a passionate amateurs who act like professionals - in the future. As an example, he mentions that, even though mobile telecommunication industry invented SMS technology but they didn’t know where to use, it was teenagers that invented the use of SMS and used SMS heavily in their everyday life. It’s a quite different perspective from the traditional one. Why don’t you hear him by yourself?

One Response to “The rise of the amateur professional”

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