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Oh, my Lord. You gave me Macbook Air one night and now why are you taking it away from me?

Macbook Air brought me not only joy but also disatrous nights. How come?

Well, it’s not Apple’s fault. It’s VMware’s!!

I installed Windows XP using boot camp and tried to use it with Vmware Fusion. Just natural desire and a must for everyone!! But it didn’t happen as I expected. VMware had kept crashing and I did everything I could imagin, but without success. Why not?

The answer is, Macbook Air doesn’t have a Super drive and VMware just crashes when it starts to run boot camp partition and can’t find a CD/DVD drive. Duh? But you can easily fix it by going to VM settings and disconnecting the CD/DVD drive. It works like a charm. If you want to know more about it, please refer to this thread. FYI, Parallel works just fine.

Recently, VMware Fusion team opened their team blog but I couldn’t find any information regarding this issue there. But I could find their marketing posts ( 1, 2 ) regarding Macbook Air and Fusion. I think that information like this remedy, not marketing materials, should be published in the blog until the official fix comes out. I spent several hours in googling to find out the solution to this issue and it was not pleasant or efficient.

Hey, Team Fusion guys, please post more valuable information for your precious users. I paid for your service and I don’t want to debug your product and googling for the fix. Please do it for me, it’s your job!! Thanks in advance.

These day I am setting a new team for new business at d’strict so I need to refresh my entrepreneurship with mantras. Here’s the Guy’ very old but still awakening one, that I’d like to share with you.

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You can check out his speech-related blog post here.

We are in the experience economy.

This Harvard Business Review article is written by B. Joseph Pine II and James H. Gilmore and published in 1998.

As goods and services become commoditized, the customer experiences that companies create will matter most.

There is a book written by the same authors.

“The Experience Economy: Work Is Theater & Every Business a Stage”

A few weeks ago, I bumped into a blog, where I learned the simple mantra of experience economy.

I’m not an order taker. I’m an experience maker!

This mantra reminds me that, all we are designing/creating experiences for our clients/customers.

It’s the picture that I took with iPhone in a restaurant in Seoul, Korea. The poster was on the front wall of the kitchen where waiting staffs get dishes from the kitchen. It says, “From the moment you step outside here, you should be an actor/actress.”

Korean companies are also investing on user/customer experience as a way of innovation. For example, SK Telecom has HCI (Human-Centered Innovation) group and KTF has CEM (Customer Experience Management) team.

We, D’strict helps companies create their original and unique customer experience, especially in digital display market. I will write more about this later on.

Update: I decided to change the category “User Experience” to “Customer Experience” since the latter is broader and more appropriate.